Marketing Connections

Location: Las Vegas, NV

Date: From Tuesday, October 21, 2008 to Thursday, October 23, 2008

Marketing Connections is dedicated to the notion that there is great power and strategic value in integrating all the pieces of the modern marketing landscape. MCONN 2008 will focus on building a holistic understanding of marketing strategy, with a closer look at integrating traditional and emerging media, leading attendees back to their most important goal - generating effective outcomes for their customers.

Upskill or Acquire: Listen to industry leaders debate the right way for today's businesses to keep up with the ever-changing dynamics of the digital marketing age.

The Brand Connection: Worldwide Creative Director for Saatchi and Saatchi, Tom Eslinger, discusses the power shift taking place today where consumers are no longer passive recipients of marketing messages, but rather, they are taking control of the media they consume.

Modern Marketing: Consumer marketers from brands like Starbucks share their success stories with campaigns that have reached their customers in creative and non-standard ways.