Editorial Focus: DIRECT provides strategic and tactical information for direct marketers that is timely, inspirational, and on the cutting edge of innovation. DIRECT's franchise of print, online, and interactive products connect today's direct marketers to the information, resources, and suppliers they need to reach their business goals. DIRECT's award-winning editorial staff has more than 70 years of combined experience covering direct marketing.

Target Audience: DIRECT reaches Corporate/General management, Sales & Marketing management, Advertising/Promotions management, and Data & Fulfillment management responsible for direct marketing programs at retail, catalog, wholesale/distributor companies; banking, insurance, financial companies; manufacturing companies; and Advertising/Promotion/DM agencies and publishing companies.